"We will be dropping he use of our brand names, Timberline, Peachtree, Accpac and MAS," Houillon told attendees in his first keynote address to the American market. "If we contine to promote product brands we will never have a strong Sage brand." A detailed plan was not given. Under the broad strokes announced, the change will be accomplished by 2013 when Sage will no longer promote product brands. "We will only promote the Sage brand," he said.
Sage to Drop Product Names
Product names such as Peachtree, Timberline, Accpac and MAS will be history in the next two years, under a plan announced this morning at Summit, the combined user and reseller conference of Sage North America. The plan, detailed by Pascal Houillon, the company's CEO, is merely the latest plan announced by the company, which is headquartered in England. But it is by far the most radical step yet formulated.
