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Intuit Ending QB Wholesale Discount

Intuit is ending the 50-percent wholesale discount receive on QuickBooks Online Essentials and Plus. The software company is also hiking prices, explaining that it has added significant features and also needs the price raises to provide more support.

The changes were announced in a post on Intuit’s Firm of the Future website by Ariege Misherghi, VP and expert segment leader for the small business self-employed group and Ted Callahan the director who leads the accountant segment.

The change provides a 30-percent ProAdvisor Preferred discount new QuickBooks Online, QuickBooks Online Payroll and QuickBooks Time subscriptions. Customer who receive wholesale pricing for sales before July 15 keep the 50-percent discount but also are subject to a price increase. There is a 30-percent discount on QBO Advanced.

Any upgrades or downgrades to those products subjects the customer to the new pricing approach.

There are two options for billing under ProAdvisor Preferred Pricing.  Accountants can pass through a 30-percent direct discount for the first 12 months of their subscription for those who pay for their own subscriptions. After that, the clients pay list price.

Accountants who are billed for client descriptions can decide whether to pass on discounts to the clients.

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