Intuit did not disclose the size of the fund available or the amount in invested in its first effort, Clearco, which it described as “a high-growth series C-stage startup which offers unbiased, non-dilutive capital to digitally-native businesses and leverages data and insights to help them scale.”

The software company said investments will be made in areas such as fintech, virtual expertise, consumer finance, omni-channel commerce, AI-enabled services and crypto/DeFi.