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Bookgel Debuts Pricing App

Bookgel has released a pricing and closing application for accountants. The company describes its product as providing “a structured process to secure new business and reprice existing clients."

Bookgel, which raised money through a crowdfunding campaign this year, says the software generates an optimal fee via a proprietary algorithm. It prompts accountants to ask client questions, including those designed to close and upsell business.

 It then sends an engagement letter for e-acceptance.

Bookgel was developed by Allan Ratafia and Marc Howard, who developed BizPayO, a platform for online payments, proposals, and automated Google reviews

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