Practice Ignition markets customer engagement, contacts and payments software.  It acquired $26 million (Australian) in Series B funding in September., money designed to support global growth,which included expansion into South Africa in January.

Since then, the company has been expanding its leadership. It hired David New as head of Apac and Matt Kanas as head of Americas in October; Emma Crawford-Falekaono as head of EMEA, Rebecca Mihalic as  head of Accounting in Apac, and Jackie Brian as chief revenue officer in November.

Greathead was with RecieptBank for January 2015 until he moved to the new job. While there, he was VP of business development, North America, VP for customer marketing and headed its accountant’s program.