sales and marketing coach with small technology companies selling Great Plains Software, or as a consultant developing fundraising strategies with foundations and organizations, Laura has been in the trenches working as a team member, hand in hand, to develop and implement strategies that drive results.
She brings her expertise to the forefront in the development and execution of:
• Marketing planning - pragmatic and practical strategies that are affordable and able to be implemented with the resources available.
• Strategic thinking - cross industry experience that allows for introduction of effective programs and strategies to new markets
• Fundraising - organizational establishment, grant oriented funding as well as grass-roots funding and support.
• Sales 2.0 - The integration of the sales and marketing processes in logical and meaningful ways
• Marketing tactics - dynamic interpersonal skills that drive accountable results.
Laura\'s affiliation with long time colleague, Dan Kraus and the Duct Tape Marketing system gives her a platform to effectively leverage her passions and expertise. Most business begin and end using marketing tactics void of a planned strategy. Laura\'s client engagements clearly demonstrate her ability put strategy before tactics in order to drive effective results. In example, she has:
• Collaboratively built marketing and business kickoff plan for a technology start up that allowed for consistent year-over-year growth for 5+ years
• Created focus in helping a client refine their overall business strategy to focus on their profitable core competencies
• Coached a client\'s executives to focus on their core business competencies, enabling them to clearly see improved process and results through delegation to current and new staff