"

Estimated reading time: 0 minutes, 48 seconds

Whitehouse Drops Yupana CMO Job

Monday, Sep 17 2012
News
Written by 

Geni Whitehouse

Geni Whitehouse, a well-known consultant and speaker on CPA technology, has exited her job as chief marketing officer of start-up Yupana. Whitehouse, who remains as an advisor, said a new company direction was behind the change.
Yupana was founded to provide a variety of accounting firm applications online. These include fixed asset management, document management and trial balance and analytical tools such as key performance indicators and dashboards.

In a blog on the Yupana site, Whitehouse explained her decision. She said the company initially planned to develop a custom enterprise offering for large firms and a standard application for others

"It has become clear that one of the two paths offers the most viable business solution in the short term. For this reason, we will be changing our focus to large firm custom enterprise development and will be postponing our development of applications for CPAs," Whitehouse wrote. She hopes that the company can return to creating applications for smaller firms.

Read 4205 times
Rate this item
(0 votes)
More in this category: « Taxpayers Lose Fee Suit Against Intuit PCAOB Censures Former JSW Partners »
The Progressive Accountant

Latest from The Progressive Accountant

Visit other PMG Sites:
Template Settings
Theme

Color

For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue

Body

Background Color
Link Color
Text Color

Header

Background Color
Background Image
pattern1 pattern2 pattern3 pattern4 pattern5

Footer

Background Color
Background Image
pattern1 pattern2 pattern3 pattern4 pattern5
Layout
Select layout
Menu
Select menu
Typography
Google Font
Body Font-size
Body Font-family
Direction
Reset