"

Estimated reading time: 2 minutes, 32 seconds

VP Warawa Takes Over Sage Live

Jennifer Warawa, Sage Jennifer Warawa, who has headed the accountants' program for Sage North America, has taken over the position of global VP of marketing for Sage Live. She replaces Doug Labahn, who had held the job only snce February. It is part of a sweeping number of personnel changes across Sage worldwide.

Joining Sage in January 2008, Warawa had been VP of Sage Accountant Solutions for two years before being promoted to the job of global VP of product marketing, accountants. Labahn had been with Sage since 2012. The move is a big one for Warawa, for along with Sage One and X3, Live is one of three products that Sage is working to establish globally.

Executive jobs have been created and established positions turning over rapdily since Stephen Kelly become CEO of the parent Sage Group a year ago. Last month, the company announced the departure of Himanshu Palsule as chief technology officer and of Gabrielle Boko, who was made global VP of global brand experience in June. Boko joined the company as EVP and regional CMO Marketing, North America, in July 2013.

Some observers beleive Boko's position will be filled in Europe and most of those newly placed in global VP positons in the last four months are from the United Kingdom and France.

Palsule quickly popped up with another job. He has taken a position as head of global delivery ERP financials at Epicor Software, effective this month. He worked with Sage  and Best Software, its predecessor in this country, since 1997.

There are other new executives in the North American arm, whose arrivals have not be announced. These include Eva Schoenleitner as VP of product marketing for Sage North America in September. She was senior director at VMWare from February 2012 through 2014 in the Munich, Germany, area.

Also beginning work in September was Laura Fraser as VP of global alliances. Fraser was employeed  at Microsoft from through September. She was director of global alliances there from November 2010 through May 2015 and was global director of the Accenture Digital and Avanade Partnership from May until joining Sage. Her LinkedIn bio says her initial focus is on relationships with Microsoft and Salesforce.com. Crystal Mascareno, already written about joined in August as VP of X3 North America at Sage, having worked at Symantec from April 2005 through June 2013 .

 

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
Read 3835 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings

Color

For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue

Body

Background Color
Text Color

Header

Background Color

Footer

Select menu
Google Font
Body Font-size
Body Font-family
Direction
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.