H&R Block needs sharper marketing, improved client retention and top-notch bank products for the upcoming season, according to the company's new CEO Alan Bennett. Bennett made his points in a letter that was mailed to shareholders this month. Shareholders also received a letter from chairman Richard Breeden, whose strategy led Thomas Bloch, son of the company's founder, to resign from the board of directors and issue a letter critical of the company, particularly its allegedly high fees. Breeden wrote that fee increases are largely driven by tax code complexity.