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TurboTax Hispanic Campaign Starts

Tuesday, Feb 07 2017
Tax
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Orlando Montiel, TurboTax spokespersonIntuit has launched a marketing campaign for the Latino community. Under the Spanish title, "Relájate, Tienes TurboTax," (Relax, There's TurboTax) has Spanish language television spots featuring actress Karla Souza and retired baseball player David Ortiz to demonstrate the features and capabilities of the company's tax preparation software.

Besides the TV spots, the campaign utilizes digital advertising, media integrations, community events, influencer engagement and social media activations. Spot advertising is running on running on Spanish-
language networks such as Univision, Telemundo and Azteca America.

The campaign also incorporates educational community events series featuring financial expert and TurboTax spokesperson Orlando Montiel. These are being conducted under the theme "Paraiso Financiero".

TurboTax continues its relationship with lifestyle expert and blogger Marines Duarte. It is also employing personalities Gaby Natale and Andrea Minski, YouTubers Los Pichy Boys and Mexican Gueys, as well as bloggers Carmen Melgoza, Gustavo Gutierrez and Paula Bendfeldt-Diaz and tech entrepreneur Monica Taher.

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