The campaign began early last month with Spanish language television spots focused on TurboTax Live. Three Spanish TV spots, “Tech Showcase,” “Mamá Metiche” and “Electric Scooter” highlight TurboTax Live’s bilingual offer
Intuit is also airing Spanish television spots on Univision, Telemundo, Azteca America, among others. Additionally, Intuit relaunched its TurboTax Blog TurboTax Blog as a Bilingual Blog. Also, Intuit works with influencers such as lifestyle experts and bloggers , including Anabel Blum, Marines Duarte and Gaby Natale.