Print this page

Estimated reading time: 0 minutes, 48 seconds

Emerald Card to Broaden as Banking Platform

 H&R Block plans to expand its Emerald Card as a banking platform. The company said this month that the first step is to make it available digitally.

 That means customers “will be able to add it to their Apple or Google Wall and access their tax refunds immediately rather than waiting to receive them in the mail,” Les Whiting, chief financial services officer, said during the company’s Investor’s Day webcast this week.

A Block survey of its customers showed. 67 percent were likely to open bank accounts with block if they were offered. Whiting did not give additional details, but said the Emerald Card, which he described as the third-largest debit card in the country “will become a more full-feature banking platform.”

Whiting said Block will conduct a strategy of digital customer acquisition and said Block is set up already for the program. “We have the right banking partner, processing capability and technology platform,” he said.

Read 1864 times
Rate this item
(0 votes)