Amazon is not alone anymore. The Kindle eBook now faces lots of “me too” products that all fit under this same category. The Nook from  Barnes & Noble, Sony’s eBook Reader, Que from Plastic Logic are a few. By some estimates there are as many as 30 eBooks to hit the shelves this year, not including Smartphones and computer based programs. A few companies, like Marvell are reengineering the creating the chips needed which should continue to drive the price down to under $200 and lower.
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