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Without spelling out what it means for its CCH operations, Wolters Kluwer has said it is starting a new brand strategy. The Dutch company, parent to CCH, late last week issued a statement it would have a single, worldwide brand. However, the company has been moving toward more visibility of the WK name with the CCH website offering a login to CCH for tax and accounting customers, but to Wolters Kluwer Law & Business for the other major segment of operations.

In a prepared statement, chief executive Nancy McKinstry said, "This brand strategy, which applies across all our employees and customer segments worldwide, is centered on that conviction. It marks an important evolution of our business: we are increasingly developing integrated products that combine essential information with technology solutions to provide our customers with answers, insights and improved productivity."

The company played a video at the end of today's earnings webcast that included the new tagline. At the very end of the presentation, McKinstry described the change with this comment: "What you will hear from us going forward is a much stronger emphasis and the WK brand and many of the product brand and other brands that exist within the operating companies will diminish over time." However, there was no other discussion of the change or specifics related to CCH.

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