Explore how inflation is influencing accounting practices in the U.S. Discover changes in financial reporting, budgeting, and risk management.
Read more...
Explore strategic steps accounting firms can take to overcome current challenges, focusing on cloud solutions, data analytics, and talent diversification.
Read more...
Discover how quantum computing is poised to transform accounting, offering unparalleled speeds and efficiency in data processing, financial analysis, and real-time decision-making.
Read more...
Explore the latest trends in corporate tax compliance, including technological advancements, IRS updates, and international tax regulations. Stay informed on the complexities and solutions for effective tax planning.
Read more...
Explore the latest changes in sales tax compliance and economic nexus affecting businesses. Learn how recent rulings and technology are shaping tax strategies.
Read more...
Explore recent leadership changes at Deloitte and PWC, highlighting strategic shifts towards innovation and sustainability within the accounting industry.
Read more...
Payroll isn’t just a back-office function; it’s a strategic engine that powers both financial performance and employee confidence. Every payroll run influences cash flow, compliance, and reporting accuracy, while shaping how employees perceive their value within the organization. This special report reframes payroll as a critical driver of financial discipline and a cornerstone of the employee experience, elevating it from…
A QuickBooks Online user could pay two-and-a-half times what a desktop user would pay for QuickBooks over five years, an Intuit executive said at the Morgan Stanley Tech Media and Telecom Conference held this week in San Francisco. Kiran Patel, the SVP who heads Intuit's Small Business Group, also said revenue from QuickBooks users who purchase additional Intuit products has doubled over three years.
Patel based his figures on the $25 per month paid by a QuickBooks Online user for five years for total spending of $1,500 per user. That compared to the initial purchase price and revenue from two renewals paid by a desktop user which adds up to roughly $600 for the accounting application. However, Patel admitted, "There is a fair amount of churn" from users who don't stick with the Internet-based product and that it is higher than the turnover of desktop users.
He was not asked, nor did he volunteer the drop-out rate for the online product. It has published the desktop rate and at the Intuit Investors Day in 2009, Patel noted that "One out of five QuickBooks customers never gets through the entire product."
Patel also reported that the average QuickBooks user purchases about $800 in additional products after the initial software purchase and that is up from roughly $400 three years ago. These additional products include payroll, payment and website builder applications.
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards. Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that. A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
A QuickBooks Online user could pay two-and-a-half times what a desktop user would pay for QuickBooks over five years, an Intuit executive said at the Morgan Stanley Tech Media and Telecom Conference held this week in San Francisco. Kiran Patel, the SVP who heads Intuit's Small Business Group, also said revenue from QuickBooks users who purchase additional Intuit products has doubled over three years.
