The company says Advanced will serve companies which are overserved by current offerings. That means financial software targeted at the middle market.

“We can now serve customers who are self-employed all the way to those with hundreds of employees and a high volume of transactions,” Alex Chriss, SVP of the small business self-employed group, said in a prepared statement.

Advanced has all the features of QB Online Plus. Features will the company said will be “released soon” include Import Invoices functionality and Custom User Permissions. Intuit has also discussed offering systems which support more than 25 users.

Intuit has created a new level of support and training, the Priority Circle, for Advanced and for the desktop package, QuickBooks Enterprise Solutions. Priority Circle clients receive dedicated Customer Success Managers, a single point of contact with Intuit. These customers are also routed toward the front of customer care queues and directs them to top QuickBooks Care experts.

Customers also receive five complimentary online training courses.

Bob Scott

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Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind