“It is our first foray in to business intelligence on the CCH Axcess platform,” says McGinnis, who leads the company’s midsize and large firm segment for the United States. McGinnis says his company believe BI will grow to become among the most valuable tools available for the company’s software.
Firms receive a steady stream of news. But they have had no easy way of knowing which clients are impacted by which events, according to the company. IQ is designed to change that. The capability will help small firms provide services they former were unable to offer. “Small firms couldn’t do this work. Larger firms are paying staff to do this tedium,” McGinnis says.
Information is coming from editors who pull news from business wires and who create their owns news content. When new information appears, for example about pass through-entities, “Our research team will publish the events,” McGinnis says. IQ flags those news items and “It will look for those kinds of entitles.”
The team will code zip codes so that practitioners can identify clients who are eligible for a certain change. “We had customers who said, I didn’t know I had that many clients in North Carolina,” McGinnis says.
A dashboard displays insights and automatically generates communications with clients about recommended next steps.
