Lorraine Barber-Miller, SVP and chief marketing officer, noted the company had reflected on trends in the leading up to its 70th anniversary, which triggered the thought of “What are we working for?”
“We reimagine the world of work by designing products, services, and experiences that people love to use every day. This became the key focus for our rebrand and creative campaign,” she said.
The campaign includes print and out-of-home advertising--the latter will be displayed at New York City’s Oculus and Penn Station, along with San Francisco’s Montgomery Station and the CalTrain. Content will be housed on the brand’s microsite.