The changes were announced in a post on Intuit’s Firm of the Future website by Ariege Misherghi, VP and expert segment leader for the small business self-employed group and Ted Callahan the director who leads the accountant segment.

The change provides a 30-percent ProAdvisor Preferred discount new QuickBooks Online, QuickBooks Online Payroll and QuickBooks Time subscriptions. Customer who receive wholesale pricing for sales before July 15 keep the 50-percent discount but also are subject to a price increase. There is a 30-percent discount on QBO Advanced.

Any upgrades or downgrades to those products subjects the customer to the new pricing approach.

There are two options for billing under ProAdvisor Preferred Pricing.  Accountants can pass through a 30-percent direct discount for the first 12 months of their subscription for those who pay for their own subscriptions. After that, the clients pay list price.

Accountants who are billed for client descriptions can decide whether to pass on discounts to the clients.

Bob Scott

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Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind