Intuit has begun applying the ProLine brand, already introduced with its new research and Internet-based tax products, to all professional tax and accounting applications on its Internet sites.

The company has not discussed whether actual name changes are planned. However, the phrase "Intuit ProLine Products and Services for Accounting Professionals" has been placed at the top of Web pages for the ProSeries and Lacerte tax packages,  QuickBooks and QuickBooks Payroll, productivity tools such as the Accountants Work Exchange and EasyAcct, and the QuickBooks ProAdvisor program.

Intuit increased the revenue it received from its professional tax preparation software customers for the year ended July 31, even as the number of units sold to them continued to slide.  The company reported that its Accounting Professionals segment, largely its Lacerte and ProSeries operations, generated $351.7 million in revenue in fiscal 2009, up 8 percent from $314.3 for the prior year. That came despite a drop in units, the second year in a row that has happened as the number of units sold fell to 108,000, down 3.6 percent from the 112,000 sold in fiscal 2007. But revenue generated by those units over the same period grew by nearly 12 percent. Executives told analysts on yesterday's conference call that the company expects the category to yield 3-percent to 7-percent revenue growth for fiscal 2010.