Intuit has begun applying the ProLine brand, already introduced with its new research and Internet-based tax products, to all professional tax and accounting applications on its Internet sites.

The company has not discussed whether actual name changes are planned. However, the phrase "Intuit ProLine Products and Services for Accounting Professionals" has been placed at the top of Web pages for the ProSeries and Lacerte tax packages,  QuickBooks and QuickBooks Payroll, productivity tools such as the Accountants Work Exchange and EasyAcct, and the QuickBooks ProAdvisor program.