Collins joined the tax preparation company in January 2006 as VP of marketing communications and brand management. She became CMO in 2013. Her LinkedIn profile says she managed a staff of 150 associates and seasonal personnel and a $300 million operating budget.
Estimated reading time: 0 minutes, 25 seconds
Block Marketing VP Leaving
Kathryn M. Collins, chief marketing and strategy officer for H&R Block, is leaving her job on January 17. The company, which drew a lot of attention with the “Get Your Taxes Won” marketing campaign last year, disclosed the change in a filing with the SEC.
Latest from The Progressive Accountant
- The Changing Dynamics of Accounting Leadership in Modern Firms
- Unveiling the Fast-Paced Shifts in U.S. Accounting Standards
- Navigating the R&D Tax Credit: Recent Developments and Implications for Businesses
- Navigating the Complexities of Sales Tax Compliance in the Digital Era
- Navigating the Transition: Embracing Remote Solutions in Accounting Firms
Most Read
-
-
May 05 2025
-
Written by The Progressive Accountant
In celebration of National Small Business Week, ADP recently gathered…
-
-
-
Jan 26 2025
-
Written by The Progressive Accountant
Explore effective communication strategies for accounting firms to manage client…
-
-
-
Feb 02 2025
-
Written by The Progressive Accountant
Insights into managing remote accounting firms, emphasizing communication, productivity, and…
-
-
-
Feb 09 2025
-
Written by The Progressive Accountant
Explore how accountants are spearheading the transformation of ESG reporting,…
-