Collins joined the tax preparation company in January 2006 as VP of marketing communications and brand management. She became CMO in 2013. Her LinkedIn profile says she managed a staff of 150 associates and seasonal personnel and a $300 million operating budget.
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Block Marketing VP Leaving
Kathryn M. Collins, chief marketing and strategy officer for H&R Block, is leaving her job on January 17. The company, which drew a lot of attention with the “Get Your Taxes Won” marketing campaign last year, disclosed the change in a filing with the SEC.
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