Collins joined the tax preparation company in January 2006 as VP of marketing communications and brand management. She became CMO in 2013. Her LinkedIn profile says she managed a staff of 150 associates and seasonal personnel and a $300 million operating budget.
Estimated reading time: 0 minutes, 25 seconds
Block Marketing VP Leaving
Kathryn M. Collins, chief marketing and strategy officer for H&R Block, is leaving her job on January 17. The company, which drew a lot of attention with the “Get Your Taxes Won” marketing campaign last year, disclosed the change in a filing with the SEC.
Latest from The Progressive Accountant
- The Latest Shift in Accounting Regulations: Navigating the Road Ahead
- Navigating the Rise of ESG Reporting in Accounting Firms
- AI-Powered Accounting Software: Revolutionizing the Financial Landscape
- Unpacking the Latest Changes in Accounting Standards
- Tax Season is Near: How CPAs are Prepping for Potential IRS Overhauls
Most Read
-
-
Jun 20 2024
-
Written by Bob Scott
Intuit is seeking members for its Partner Council with applications open through…
-
-
-
Jul 11 2024
-
Written by Bob Scott
Intuit is laying off 1,800 employees, about 10 percent of…
-
-
-
Jun 20 2024
-
Written by Bob Scott
New GenAI capabilities have been introduced for customer support in…
-
-
-
Aug 01 2024
-
Written by Bob Scott
SafeSend has introduced what it calls Next Gen Gather…
-