“I’ll be responsible for maintaining industry relationships with national and international accounting organizations and top accounting experts,” Steed said in a LinkedIn post. He said he will also work to initiate partnership iwith accounting technology companies. Zoho is interested in connecting with all kinds of finance professionals, including bookkeepers, accountants, PAs, CPAs, CAs, CFPs, CFOs. Zoho markets a range of web-based applications, including accounting, CRM, HR and IT management.