The idea of getting off the couch and closing the laptop is scary. When Facebook, twitter, instagram and email are cut off,- we feel cut off from the world; the same world that is right outside our front door, in our towns, schools, and local businesses. While social media tools are powerful, especially in marketing and public relations, it is important to note that the "Relationship" part of public relations is the most important. We need to develop relationships with people by actually being with people.