Jennifer Kolterman: With the still-recent changes and upheaval in the online marketplace due to the South Dakota v. Wayfair, Inc. decision, we are working with our clients to determine whether they need to register and file for sales and use tax in additional states. Many of our clients are based in multiple countries, including Denmark and Australia, so most of their activity is from remote sales. We are determining how the new ruling, in which nexus can be created without a seller having a physical presence in the state, will apply to them. It’s quite a challenge!
JK: We consider ourselves to be much more than the typical tax and accounting firm because we also have business consultants and entrepreneurs on staff. As a result, we are continuously monitoring the business landscape to add new services to current clients. For example, we offer more than a generic state and local tax (SALT) practice, with services in cost segregations, credits and incentives, and other areas. If we didn’t offer these services, our clients would find other firms that do.
JK: We use technology in every aspect of our practice to serve not only our multi-state clients, but clients around the world as well. Our office also cares about the environment and is completely paperless. We use top-notch technology and software in our practice.
JK: We will always rely on our reputation as trusted advisors as our main method of promoting our firm. To stay in the game, however, we also drive brand awareness and lead generation through modern marketing techniques. We use numerous social channels, including our website, email marketing, search engine optimization and social media. Our partners have speaking engagements around the world and we are expanding into producing short videos to showcase our expertise.
JK: Our business is predominantly referral-based. Per our mission statement, we strive to understand and serve our clients’ needs. We believe that the more good we put out into the world, the more the universe has a way of making good things happen for our business!
JK: For me, success is measured by client retention and communication with them. I always strive to bring new ideas to my clients and to understand their businesses so I can effectively help them with tax planning.
I am also blessed to be in a strong marriage with two wonderful children, so when I’m not at work being a SALT director … I am spending time learning from them.