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Text Messaging

Messaging is all over our universe – text, twitter, social, and even voice. Making use of this in a business context is under investigation by many sources. Most business use of text messages today centers on brand awareness from large companies selling consumer products. This is an extension of advertising campaigns.

A new service harnesses the text messaging platform for potential uses by CPAs on a business or personal basis. Cherple, www.cherple.com, provides a facility to develop truly interactive text messaging to and from mobile phones. In addition, the text message can even be sent from a computer by accessing Cherple’s website and sending a text message to a cell phone.

CPAs should always explore how to communicate with clients and staff in new and creative ways. For example, personalized text messages can replace blast emails that never get read. Sending a short message enables the receiver to respond and automatically receive an immediate follow on message with text and/or images. This process can facilitate sending images of tax or regulatory forms when the client is away from their computer. Alerts about emergencies requiring immediate response can be set up easily.

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The Accounting Top 100 social media leaderboard ranks accounting professionals based on their overall presence, influence, and engagement on social media platforms. Each user’s rank is determined by that user’s Klout Score in addition to a list of custom metrics, and all updated rankings are displayed in new leaderboards generated every two weeks.

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Disclaimer

Avalara’s Accounting Top 100 leaderboard (the “Leaderboard”) is assembled using a list of accounting professional users that’s curated by manual entry as well as by Rise.Global's internal Twitter search functionality. We reserve the right to change scoring metrics used for ranking and to exclude anyone from the list, in our sole discretion. The Leaderboard is not an endorsement, recommendation or sponsorship of any of the accounting professionals on the Leaderboard, and we do not make any representation or guarantee of their ability or reliability. Assessments by different methods or based on different information may yield different results. The Leaderboard is only a starting point to gather information about accounting professionals, and you should not rely on it to decide whether to hire an accounting professional.

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