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Intuit Starts New Hispanic Campaign

Monday, Feb 04 2019
Tax
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intuitIntuit has launched what it describes as a Hispanic integrated marketing communications campaign. The campaign includes TV, radio, digital advertising, media partnerships and integrations, influencer programs and social media activations in English and Spanish.

 

The campaign began early last month with Spanish language television spots focused on TurboTax Live. Three Spanish TV spots, “Tech Showcase,” “Mamá Metiche” and “Electric Scooter” highlight TurboTax Live’s bilingual offer 

Intuit is also airing  Spanish television spots on Univision, Telemundo, Azteca America, among others.  Additionally, Intuit  relaunched its TurboTax Blog TurboTax Blog as a Bilingual Blog.  Also, Intuit works with influencers such as lifestyle experts and bloggers , including Anabel Blum, Marines Duarte and Gaby Natale.

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