Intuit says it will "personalize" TurboTax for the upcoming tax season. And the company's comments suggest that personalization may involve customizing elements of the popular consumer tax product for occupations such as educators. That appeared to be the thrust of remarks made at this week's investor day by Dan Maurer, who runs the company's consumer group.

Price hikes for tax software were probably the major factor behind increases in revenue and operating profit for Intuit's Accounting Professionals business for the year ended July 31. Operating profit grew by almost two percentage points over fiscal 2011 while revenue rose by 5.6 percent.