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QuickBooks Going International

Thursday, Dec 09 2010
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intuit logoIntuit is taking QuickBooks international, having just introduced its small business accounting product line in the United Kingdom, with a debut in Singapore scheduled for sometime during the fiscal year ended July 31. More English-speaking countries are likely to have introductions over the next three years as Intuit targets British Commonwealth countries.

That schedule was outlined this week by Ken Wach, VP of Intuit's marketing small business group, speaking at Barclays Capital 2010 Global Technology Conference. QuickBooks has been an overwhelmingly American product. But Wach said revenue would increasingly come from other countries as Intuit enters those markets.

He said Intuit has globalized the Intuit code base, which will enable Intuit to enter eight to 10 countries over the next two to three years. However, the product is written only in English. Wach indicated some development of other language versions is planned, but he provided no details.

"I think we've got some of that stuff on our roadmap," he said. But he continued that the introduction plans are based on the Commonwealth countries.

Bob Scott
Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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