A statement from president and COO Gregory C. McCaffery said that Fitzpatrick "will build the structural capacity inside our marketing services organization to enable BNA to better leverage its marketing efforts across all of our business units. The new environment has put an end to the idea of "separate" markets, and BNA's marketing organization will now reflect that."
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BNA Names Marketing, Technology Heads
BNA appointed two executives to lead its marketing and technology efforts. The company has named Lisa Fitzpatrick as chief marketing officer and John H. Camp as chief technology officer. In particular, the company said that Fitzpatrick's appointment was aimed at supporting marketing efforts across the company, instead of within different market areas.
Fitzpatrick moves up from a position as director of marketing for BNA Tax & Accounting. She was previously VP of marketing at MarketResearch.com. Camp has worked most recently at Wolters Kluwer Health where he was responsible for deploying new eCommerce Systems. He has also worked at Thomson Financial Media.