Jennifer WarawaSage is putting new life into the Business Partner Alliance Program, which is designed to promote programs that bring accountants and value-added resellers together. It's a program that has been dormant for a few years. "We haven’t been actively pursuing new connections between the VAR and the CPAs," said Jennifer Warawa, the senior director for partner programs for Sage North America.

Warawa says Sage is not changing the program, simply putting more effort into it, which means offering educational programs. Her group is working with Tom Miller, Sage's VP of channel management, who is responsible for reseller programs.

Meanwhile, Sage has been segmenting its Sage Accountants Network. It most recently announced a  specialized program for accountants serving nonprofit clients. But it is also developing special features for those serving the construction and real estate market. It is also developing features for accountants that serve midmarket clients. The construction/real estate offerings are scheduling to reach the market this month.




Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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