Payments software vendor Bill wants its accountant channel to engage in more cross-selling of its products.During the company’s recent earnings webcast, CFO John Rettig noted the company’s plan to stimulate more cross selling from that channel, saying that most cross selling has been to customers acquired via direct marketing.
“To a much smaller degree, have we seen cross-sell activity within our accounting channel,” he said. Rettig talked about “starting to activate this cross-sell motion” in its accounting channel.
For the year ended June 30, 2024, the payments software company lost $28.9 million, a sharp decline from $223.7 million the prior year. Revenue for fiscal 2014 was $1.29 billion, up 22 percent from $1.1 billion for fiscal 2023.
Bill reported the former Divvy, now the company’s its spend and expense business, had $126 million in revenue in the fourth quarter.
