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Bill Wants Act’ants to Cross Sell

Payments software vendor Bill wants its accountant channel to engage in more cross-selling of its products.

During the company’s recent earnings webcast, CFO John Rettig noted the company’s plan to stimulate more cross selling from that channel, saying that most cross selling has been to customers acquired via direct marketing.

“To a much smaller degree, have we seen cross-sell activity within our accounting channel,” he said. Rettig talked about “starting to activate this cross-sell motion” in its accounting channel.

For the year ended June 30, 2024, the payments software company lost $28.9 million, a sharp decline from $223.7 million the prior year.  Revenue for fiscal 2014 was $1.29 billion, up 22 percent from $1.1 billion for fiscal 2023. 

Bill reported the former Divvy, now the company’s its spend and expense business, had $126 million in revenue in the fourth quarter.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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