Among those integrations is having customer contacts automatically synched between Xero and HubSpot’s CRM. In addition, Xero will be able to sync all customer and supplier contacts Google Sync and instantly update customer contacts from Xero to Outlook.

Also, Xero data can be used to create curated audience lists within Mailchimp marketing campaigns. The company said, “these new integrations are the first step in a series of changes Xero is working on to build deeper connections to the apps small businesses use the most every day.”

The company revamped its payments so users can pay and reconcile multiple bill payments using Pay with TransferWise, directly from Xero accounts. Among other enhancements is the easier setup for either card and Direct Debit payments and the ability to offer instalment payments for invoices in GoCardless for Xero. Users can also collect international recurring payments via Direct Debit.

Bob Scott

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Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind