Gusto has launched what it call a People Advisory program. The payroll software company is providing education and resources that enables practitioners to obtain the People Advisory Certification, based on their knowledge of human resources, benefits and payroll.

“It’s a way to think differently about payroll,” according to Will Lopez, the head of the company’s accountant community. 

The program is not just about payroll, but is about the factors surrounding the employee lifecycle. This includes payroll and human resource issues such as employee relations such as worker satisfaction with an employer.

Topics in  this area that have become relevant is how to treat employees during the COVID-19 pandemic. Accountants are being asked to support business recovery decisions, and are asking questions such as “Do you think I should furlough my team or let them go. When is the best time to bring them back,” Lopez related

 Gusto says the certification gives accountants access to a revenue stream they have not had before. The certification will provide training, including teaching them consultative frameworks, Lopez said.

“We will launch industry’s first people advisory playbook,” Lopez said. He said clients have routinely asked accountants about issues such as having employees versus contract workers and when benefits should be introduced.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
Last modified on Monday, 14 September 2020
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