Jackeline Velez has been named as director for the U.S. Hispanic market by cloud software vendor Xero. Velez’s team will focus prove education materials to Hispanic accountants and bookkeepers and will offer product training, translated content and events.
Xero will also host events, including Xero Essentials, a monthly webinar for new or prospective Xero users; Qué es Xero?, given monthly to provide a view of Xero as a platform; and Xero Advisor Certification, quarterly adviser training taught in Spanish; and Xero Latino Hour, a monthly meeting of the company’s accounting and bookkeeping partners to discuss a topic with an expert or guest and share ideas.
Velez joined Xero in October 2016 and was most recently a senior account manager from October 2017 until June 2020
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards. Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that. A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
