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Intuit Promises More Expert Connections

Intuit, which has become an increasingly important employer of accountants and tax preparers, will continue to expand contact between experts and its customers, CEO Sasan Goodarzi said this month. The comment came on Intuit’s Investors Day during presentations that followed the company’s annual meeting.

 “Our vision is to create a virtual expert platform,” Goodarzi said during a webcast. He did not specify growth in hiring of any particular set of experts but noted their use in TurboTax Live, QuickBooks Live and Mint Live. He emphasized the important of connecting customers with experts in order to give them confidence in using Intuit’s software to handle their tax and accounting needs.

Consumers using TurboTax Live, the oldest of the programs, can connect with tax professionals from within the application to ask questions about returns. This year, the company introduced a Full Service offering for customers who want to hand preparation of their tax returns over to professionals. In 2019, Intuit introduced QuickBooks Live which offers basic bookkeeping services to businesses, provided by professionals employed by Intuit.

Bob Scott
Bob Scott has provided information to the tax and accounting community since 1991, first as technology editor of Accounting Today, and from 1997 through 2009 as editor of its sister publication, Accounting Technology. He is known throughout the industry for his depth of knowledge and for his high journalistic standards.  Scott has made frequent appearances as a speaker, moderator and panelist and events serving tax and accounting professionals. He  has a strong background in computer journalism as an editor with two former trade publications, Computer+Software News and MIS Week and spent several years with weekly and daily newspapers in Morris County New Jersey prior to that.  A graduate of Indiana University with a degree in journalism, Bob is a native of Madison, Ind
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