On a personal level, social media offers an easy-to-use platform to share information and connect with friends. In business, we are just now beginning to understand and grasp the value of using such networking sites, especially in the accounting profession and business marketplace.

Most of the time, accountants want to know what kind of ROI they can expect; time spent on non-billable functions must relate back to growth. Still in its infancy, social media offers a practical means to build business and turn prospects into clients or customers, while building knowledge and holding discussions that directly relate back to our work.
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