If you are interested in acquiring new business, then you need to understand what search engine optimization is and how it can deliver qualified prospects to your doorstep. In other words, it’s how your Web site gets found on the internet. That’s right, a Web site that has been effectively optimized for search engines can deliver motivated prospects to your firm. On the other hand, a Web site that is not search engine optimized is essentially lost in internet space, which renders it worthless from a marketing perspective. This article will describe optimization and also discuss results reported by three practitioners.
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