If you have a “systematic approach” to marketing, your firm’s growth will be far better than if you use the “fly by the seat of your pants” approach.  That’s because a systematic approach is more predictable and consistent in delivering the results you want.

Systematic Approaches Are Used Everyday

Each weekend while watching sports, we see leading athletes use a systematic approach to deliver consistent, and superior, results.  In basketball, the systematic approach to free throw shooting used by Steve Nash, Dirk Novitski and Jason Kidd is far more effective than that used by Shaquille O’Neil or Ben Wallace.  In golf, Tiger Woods and Phil Michelson use a systematic approach for every single shot.