At one time, the Internet must have seemed like a paradise for a small firm, with seemingly limitless opportunities to spread the word on the firm's brand and to find new clients. Today, technology easily supports these advantages, but not every aspect is entirely positive. Clients - both the happy and unhappy ones - now enjoy unprecedented power to voice their opinion about your practice. According to a recent survey by Nielsen Ratings, 70 percent of people trust the opinions of strangers online, and the mushrooming of websites where consumers can freely comment on businesses has helped create a "Reputation Economy" where a few bad reviews can hurt a firm's bottom line. Read more...