Many companies struggle with marketing. They tell themselves, “It’s expensive. I’m not creative. Marketing doesn’t work for accounting firms.” It’s easy to get paralyzed by the myriad of marketing opportunities continually being presented. (Yellow pages? Facebook? Lumpy mailers? Aaaargh!)  As a result, you end up stuck on the fence, trying to decide which way to go – and end up going nowhere at all.  Unfortunately, having no marketing plan is the most dangerous and expensive marketing plan of all. If you are struggling, stop.