Bonnie Buol Ruszczyk

Implementing Content Marketing in your Firm

Monday, 28 April 2014

Everyone's talking about it and most accounting firm owners have a sense they should be doing it, but what exactly is content marketing? In a nutshell, it's a marketing paradigm that opts for providing something of value as a method of showing audiences why they might want to choose your services rather than telling them to do so.

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