Back in 1994, when I started at a mid-sized CPA firm we didn’t offer write-up services, unless it was for a key client who begged for it. Write-up work was for new staffers and “bookkeepers”. While accounting software and technology has changed over the years, most accountants and CPAs still view write-up as a necessary evil. After starting my own practice in 2005, I no longer share this view and see all the work in my firm as being important. Each type of engagement is a way to ensure my clients are doing all they can to maximize profitability. This means enabling clients to focus on what they do best and what earns them the most revenue possible. The good news is that most accounting software now uses technology that embraces that philosophy and can provide the tools needed to change our focus to complement the new way of accounting for accounting professionals.