The Situation
Your accounting practice client base is composed of many small businesses using QuickBooks. Over the years, you’ve discovered that most new clients are disorganized and not using QuickBooks properly. To help this situation, you have developed tools that provide clients with best practices for using QuickBooks—the most popular tool being a QuickBooks "How To" manual.

When an accounting firm is ready to build its first Web site or upgrade an existing site, the first analysis should be the site's strategic purpose. Without developing the core strategy, the process will be very difficult and probably not benefit the firm in the long run.The primary strategic question is "What's the purpose(s) of having a Web site?" This will drive many other features of your site. Let's examine some choices: