While writing a last weekly tip about how an audience experiences a company, I misspelled several words in the email...grrrr. Of course, the reason was because I was multi-tasking and in a hurry. I was writing the email, moving our email service to Hubspot for the first time and watching my two-and-a-half-year-old twins, which was a bad combination! The ‘experience' that our readers got from our tips could not have been great, because of the mistakes. How ironic.