Our Mistakes Revealed
In addition to our errors in the weekly tips that I just mentioned, we created an invitation for our Marketing Academy. It looked great, but we forgot to add the dates. Apparently dates are important to add if it's an event.
Then, in an email tip about a month ago there was a call to action for a webinar, however, I forgot to link it to the event.

So, don't do as we do. Consider these tips we have to offer:

• First and foremost do NOT multitask! Studies have proven that we do a poor job at both tasks when we are trying to do two things. Just remember what our parents taught us -  to do our best and take your time to do it right.
• Turn off your email alerts and minimize your email.
• Be present in your task. If you are on the phone, pay attention. I have never successfully been on a phone call or webinar and been doing something else without missing what someone said.
• Set aside enough time for the task at hand. When you get rushed, mistakes are more likely to happen; this is my kryptonite.

If your task involves writing make sure that you do the following:

o Take a break and come back to it.
o Review it without distractions in a quiet place.
o Run your spellchecker as opposed to just looking for the red underlines - it will start from the top and call out every questionable word. And remember that spell checker checks for spelling, not meaning. You have a totally correct word, but it can be the wrong one two (see what I mean).
o If you were using a template or previously used document like a proposal, make sure to do a search for the last company name to make sure you replaced them all.
o Read your document backwards.
o Change the page layout from portrait to landscape which will move the text around and reset your brain.
o While I hate encouraging killing trees, a hardcopy can also give your eyes a different perspective.
o Read your text out loud.
o If you are lucky enough to have other team members, get them to do one final pass. Invariably one or two more mistakes are usually caught.

The real moral of the story is that multi-tasking is a bad habit that most of us do, and it always causes more problems and causes more work. If you have any dumb things you have done or want to add any other tips, please share.

Michelle Horn

• Email

Michelle has a unique background in that she has worn all the hats in an
organization; sales, marketing, service, support and operations at all
levels. However, her favorite hat always been marketing and sales.

A business consultant for more than 15 years, she has helped scores of
small companies grow their business. Also a trainer, Michelle has taught
thousands of people to use technology effectively. One of her specialties
is implementing processes that create repeatable, definable, systems so
businesses‹small, medium, or large‹can expand by working smarter rather
than harder.

Michelle understands the challenges that companies face trying to ensure
that sales and marketing become a cohesive unit. By using the Duct Tape
Marketing System, marketing processes can be implemented to support the
sales team to make sure that prospects move through the Like, Trust, and
Try stages before they engage in Buying. Moving prospects consistently
through the process makes selling much easier which leads to increased
revenue and profitability.

Michelle¹s specialties are in coaching, training and speaking. Michelle
has been a speaker at customer and partner conferences including SugarCon
2012. She speaks to associations and does partner webinars on a regular
basis. She has been a Marketing Evangelist with Leading Results since
August of 2012.