While writing a last weekly tip about how an audience experiences a company, I misspelled several words in the email...grrrr. Of course, the reason was because I was multi-tasking and in a hurry. I was writing the email, moving our email service to Hubspot for the first time and watching my two-and-a-half-year-old twins, which was a bad combination! The ‘experience' that our readers got from our tips could not have been great, because of the mistakes. How ironic.

What is your process for staying in touch with your customers? Believe it or not, most companies only send newsletters or special offers to existing customers. And 95 percent  of the time, those newsletters and email are about a company pounding their chest or about what else they are trying to sell. Then, when business is down and you need revenue, you are embarrassed to reach out to existing customers because you don't want to look like you are selling them something.