“Social media is a much more personal approach to marketing than more traditional tactics like placing an advertisement in a local newspaper, and lends itself to a more human approach. You should always err on the side of professionalism, but sharing a few details about the person, or people, behind your company can give your brand more personality – something that works very successfully in the world of social media.”  

- Victoria Greene via “5 Ways Accountants Can Market Themselves On Social Media.”

Open any accounting publication and you’re certain to find an article, webinar, podcast or opinion piece about blockchain, most of which proclaim how this distributed ledger technology will change the face of the entire profession. However, as blockchain technology approaches its 10th birthday in January 2019, many CPAs and accountants continue to ask how this disruptive technology will impact their practice and their clients.

In a recent interview with Avalara, Dan Luthi, chief operating officer of Ignite Spot in Kaysville, Utah, discussed how he and his firm maintain success in the accounting profession. Ignite Spot started 10 years ago with the idea to completely change the CEO-accountant relationship. They knew that in order to make companies profitable, bookkeeping, tax and coaching must all work together toward a common goal. Their mission is to help every business in America become debt free and more profitable by 10 percent or more. Through a unique, hand-picked team based on talent and passion, Ignite spot serves as the small business accounting firm for more than 500 companies.

Jennifer Kolterman of Hutchinson & Bloodgood talks firm differentiation, how to attract new clients, and the post-Wayfair trusted advisor role.