As technology continuously advances, so too should your company’s marketing strategy. Search Engine Optimization has quickly evolved into one of the more effective ways to increase your company’s exposure to potential clients via the Internet. Google Maps Optimization is one specific aspect of SEO that is proving to be a very valuable tool for companies looking to attract new clients through the Web, especially at the local level. Google Maps Optimization is the process through which you increase your company’s ranking, and therefore exposure, on Google Maps searches.

Read more...

Ok, so you have your Web site up. You have outlined a description of your services, or staff bios, and the name of the firm and your contact information.  All of these pieces of information are geared for the purpose of your current or potential clientele.

 

Equally as important though, what content can you now provide that might be able to save you time?  Think about the most redundant phone calls that you and your staff receive throughout the day.  Do people ask for copies of their old returns?  Do people ask how to physically get to your office?  Do people ask for references to IRS clarifications based on their particular tax situation?  Of course, the answer will vary for each firm, but regardless, create sections of your website geared towards answering these very issues.  That way, over time you can wean your client base from making an unnecessary phone call to referencing your website for simple answers.  Here are a few of the most common ways to eliminate redundant phone calls:

Read more...

Read more...