A lot of accounting firm sites in the tax preparation and accounting industry suffer from a lack of dynamic content on their pages, a key component in propelling your firm higher in the ranks of search engines like Google and Yahoo.  More often than not, the static websites we see in the profession have pages that simply act as online business cards.  Essentially, these sites, while they do provide general contact information and basic biographies on the firm members, are relatively “bare bones” so far as marketing is concerned.  Incorporating web widgets into your practice’s page is an easy and free way to incorporate additional web content, ensure that it is automatically updated and therefore, search engine friendly.

One of the great things about Web site developers that work specifically within the accounting profession is that they provide Web content for you. By incorporating things like tax forms and calculators, they provide your clients with a more dynamic and useful web experience. However, this content is rarely date specific and thus often “out-of-date.” While some Web site providers refresh the content periodically, others do not. For those that don’t, a great way to incorporate fresh and automatically updated content is through RSS feeds.

One of the longest standing challenges facing business owners has been collecting payment in full and on time from clients.  It sounds simple enough, yet with the economy the way it is, many CPAs' accounts receivable are out of control!

So, the question that naturally follows is: How can my firm avoid this?  One answer is to make it quicker and easier for your clients to pay their bills.  Whether or not you have a website, a great solution is online.  There are several providers to choose from, ranging from the super-popular PayPal to more boutique credit card processors.